Your AI-powered
dealership toolkit.
Professional descriptions, studio-grade photos, live pricing intelligence, and lead tracking — everything your lot needs to sell faster, in one lab.
Six tools. One lab.
Everything below is live in the dealer dashboard today. Click into each capability to see exactly how it works.
Write professional listings
in seconds.
Every vehicle deserves better than 'good condition, must see'. MotorLab writes the title and description for you — so your team spends its time selling cars, not typing about them.
Step 1 — Pick a vehicle
2024 Toyota RAV4 XLE AWD
28,400 km · Active listing
2023 Honda CR-V Sport
41,200 km · Active listing
17 characters validated · year, make, model and trim auto-filled
Studio-grade backgrounds.
One tap.
Shoot on the lot with a phone; publish like you shot in a studio. Drag the slider to see the transformation.
Every backdrop ships with the app — pick one look for the whole lot.
Show buyers exactly
what matters.
Pin features, disclose imperfections, and answer questions before they're asked — directly on the listing photos buyers are already looking at.
123Pricing insight,
unit by unit.
PriceIQ benchmarks every unit against live comparable listings around you, scores the whole lot, and can even reprice on a schedule — so each price is a decision, not a guess.
Graded Market Leader → At Risk,
refreshed against live comparables
Avg vs Market
−2.4%
−$910 per unit
Competitors
14
tracking 212 vehicles
Need Attention
3
priced over market
Inventory position
Your entire lot.
One dashboard.
MotorLab lives inside the same dashboard you run the store from — every lead, every unit, and every listing's performance in one place, so nothing slips through.
Leads pipeline
15 active leads6
New
4
Contacted
2
Negotiating
3
Sold
Sarah M. · 2024 Toyota RAV4 XLE
Asked about financing · 8 min ago
Dave K. · 2023 Honda CR-V Sport
Test drive booked Thursday 2 PM
Find the weak listings
before buyers do.
Listing Health scores every unit out of 100 across six dimensions, grades your whole inventory, and tells you exactly what to fix first.
2022 Mazda CX-5 GT
$34,500 · 12 days on market
Six dimensions, 100 points, letter grades from A+ to F
From the lot to listed
in 60 seconds.
Scan the VIN, follow the guided 8-angle photo capture, and let the lab write the description. Quick List publishes a complete, professional listing before you're back at your desk.
- VIN barcode scanner with instant decode and auto-fill
- Guided capture stencils for a consistent 8-angle photo set
- One tap from captured photos to a published listing
Built with dealers, for dealers.
What early-access dealerships are telling us about working in the lab.
We re-shot nothing. MotorLab put our entire used inventory on showroom backgrounds in an afternoon, and the listings finally look like our brand.
Sales Manager
Independent dealer group, Ontario
PriceIQ ended the weekly pricing debate. We see exactly where every unit sits against the market and reprice with confidence instead of gut feel.
General Manager
Franchise dealership, British Columbia
Quick List is the feature our team actually uses every day. VIN scan, photos, AI description — a junior associate lists a trade-in before lunch.
Used Car Director
Multi-rooftop group, Quebec
Put your whole lot in the lab.
Join MotorMatch as a dealer and every MotorLab tool is ready on day one — no installs, no onboarding calls, no long-term contracts.